50 Small Business Blogs to Watch by Infusionsoft
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Online videos have become a very useful method for sharing information. Not only is YouTube the second-largest search engine after Google, but it also has a massive reach across social networking sites. People watch more than 500 years’ worth of YouTube videos on Facebook every day, and they share about 700 videos on Twitter each minute.
These social engagement numbers demonstrate the huge reach that videos naturally have. Because videos can boost discoverability and drive consumer engagement, it’s important to make sure that people can find your videos when they search online. By applying these basic video SEO techniques, you can make your videos search engine friendly and help your business videos show up in search when people look for your types of products and services.
Getting backlinks from YouTube is pretty simple. As you register for your YouTube account you can add a “New Link” as you edit your YouTube Profile. Don’t get this confused with your Google+ Profile though, they are 2 separate things. You can also add links from YouTube to a particular page of your website, your Facebook Page, your LinkedIn Profile, another blog you may write etc…
Then as you add videos to your YouTube Channel, you want to add another different backlink in the “Description” area of the video it self. Let me explain you with an example. Suppose I have posted a tutorial about Responsive Web Design, http://macwinconsulting.com/local-web-design/responsive-web-design, I would then want to add a link in the description to the page on my website that talks about Responsive Web Design When we are uploading such videos on YouTube, we can place a backlink to our website in description box. I have linked the original post on my blog to YouTube video post. YouTube has a PageRank 9 on Google, so this way you can get PageRank 9 backlink for your website.
Determine Quality Keywords
Since search engines can’t make sense of video content on their own, adding keywords you want to rank for to the video title and description is essential whenever uploading a video to YouTube. Choose keywords that best represent the video and terms consumers will search for when looking for products or services like yours.
You can use keyword tools like the Google AdWords Keyword Tool to help determine the best keywords for each of your videos. However, you should also conduct searches for single and long-tail keywords within YouTube to help you understand the types of videos that show up on YouTube for each term. Seeing how many videos share your potential keyword, along with the number of views and related videos on the side bar, can help you determine keyword competition and potential viewership for your videos.
Optimize Video Titles, Descriptions, and Tags
Making your video titles, descriptions, and tags SEO-friendly is as important as using qualified keywords.
Titles: The titles for YouTube videos have a 100-character limit, and you should include your most important keyword close to the beginning of your video title. You should also consider adding a standard video “trigger” keyword, a word that attracts attention in search engine results, to your video. Trigger keywords you can use are “review,” “how to,” “about,” or your business name keywords.
Descriptions: Video descriptions are a critical component of video SEO because they are the main copy associated with your video and the largest portion of text that search engines can read when indexing videos. YouTube provides up to 5,000 characters in the description, so use this space wisely and strategically craft the text for both SEO and viewers. Also, include the same keywords used to optimize your title so search engines and people will see a correlation between the two. The description should include a summary of the video along with a link to a resource, like your website, where viewers can receive more information.
Tags: Tags are an additional form of keywords that you think people will use when searching for your videos. Unlike keywords that you include in your titles and descriptions, you can select additional keyword tags when uploading your video. Your tags can use up to 120 characters, so make sure you select tags that are the most relevant and that best represent your video and appear in your title or description. You should also add tags for your videos in the order of importance, and always include your primary keywords first.
Create Video Playlists
Creating a playlist for similar types of videos can help improve their visibility on YouTube. Not only do video playlists appear within the YouTube search results, but other videos in that playlist can also appear in the sidebar of the YouTube player as related content when a viewer watches a video that’s included in the same playlist. This helps boost views of other videos you’ve added, rather than directing viewers to other content YouTube deems as similar but that may belong to other accounts.
Another benefit of having a playlist is that when a viewer watches a video within your playlist, the next video in the playlist will automatically start when the first video completes. This guides the visitor through your videos, and this helps you get more views within that playlist and expose viewers to other messages from your brand.
Add Transcripts, Captions, and Annotations
Adding transcripts and captions to your YouTube videos can be a great way to make your videos more accessible to a wider range of audiences on YouTube, such as viewers who are hearing impaired or viewers who speak a different language. Transcripts and captions can also help your video get found in Google and YouTube search results because, by adding a transcript, you are providing search engines with the exact content of your videos as content that can be crawled in addition to the title, description, keywords, and tags. Since search engines read interactive transcripts, having transcripts on your videos can boost your SEO efforts.
When used correctly, annotations can also be a great addition to your YouTube videos. Annotations are pieces of content that show up on your actual video display. Annotations that drive engagement, such as requesting a thumbs up, shares, comments, and subscriptions, can also help boost your videos within search results because viewer engagement can influence a video’s ranking in search results. Recently, YouTube announced several new features to their platform, including the ability to create and update multiple annotations across many videos at once.
Videos are a great way to boost your Web presence and diversify your online marketing. For businesses that are unsure about creating videos, there are some YouTube features that will make video creation much easier. One such feature is an easy-to-use editing tool within YouTube that provides a quick and simple option to help users edit their videos. Or for those who want additional help, YouTube’s new Video Creation Marketplace allows small businesses and brands to hire current YouTube video users who are already publishing videos on YouTube to create brand videos.
If you are already taking the time to create videos as part of your online marketing strategy or you plan to do so, it is important for you to optimize your videos like you would other elements of your online marketing. If not, you could be missing a valuable opportunity to get found online and engage with consumers.
Are you using videos to market yourself to potential customers? Have you used any of these ideas to help your consumers find your videos online? Let us know in a comment!
Outlook and Yahoo users have been able to do it for years but now Google Apps and Gmail users can search not only email but email attachments. Previously, the popular email client only allowed search within the text of the email itself, but now users can search within files from programs such as Adobe Acrobat, Microsoft Office files and more.
To try this out for yourself, simply add “has:attachment” to the beginning of any keyword query. Limiting the search to a specific file type involves adding “filename:(file type)” to the search term.
I’m sure some of you have heard and seen the news, Jotform is down. I use Jotform extesnively throught many of the WordPress websites I have created and administer. So what do you do if you have a WordPress website and you use Jotform? Jotform sent out a message that explains that all you need to do is change the url listed in your various Jotforms from jotform.com to jotform.us
This may seem pretty easy but I found that there are so many places I had put a form in, both pages and posts on my WordPress sites that it was going to take me a hours and hours to fix them all!
But there is a much easier way to fix your WordPress sites that use Jotform. Install the WordPress plugin “Search and Replace” and then you can do a “search and replace” on all the jotform.com references on the site with one click!
For those of you who have not installed a plugin or used the “Search and Replace” plugin (by the way there are many more plugins that have the same functionality of “Search and Replace”, this is just my preferred plugin) here are some screen shots to help guide you and the steps to take are:
- Log into your WordPress Dashboard, yourdomain.com/wp-admin
- Go “Plugins” and then “Add New”
- Do a search in the plugins directory for “Search and Replace”
- Next install the “Search and Replace” plugin
- Now go to “Tools” on your dashboard and there will be a new entry “Search and Replace”
- In your “Search and Replace” plugin you can search for the field “jotform.com” and replace it with “jotform.us”
That’s it! Your forms will start working again and your site will be fully functional.
From Mashable.com: Microsoft’s Internet Explorer is still the world’s most popular browser, but it and Mozilla’s Firefox lost a lot of market share to Google’s Chrome in 2011, which is now firmly in second place.
According to StatCounter’s 2011 data, Internet Explorer currently has a 39% market share, Chrome is at 27%, while Firefox holds 25% of the market.
Safari and Opera follow with 6% and 2% market share, respectively.
These numbers alone don’t tell the whole story, however. Internet Explorer started 2011 with a 46% share of the market, and Firefox was over 30%. Both browsers steadily lost their share throughout the year, and almost all of it went to Chrome, which is clearly the year’s biggest gainer.
Net Applications’ numbers for 2011 are very different, with Internet Explorer having a much bigger lead (52%), but the trends are similar: Chrome was the only clear winner in 2011, having jumped from 10% to 19% market share.
Interestingly, Net Applications sees Firefox’ current market share almost exactly where it started 2011: at 22%.
Regardless of whose number you believe, it seems that Chrome is on a roll, and its steep upward trajectory shows that other browser makers should take notice. Otherwise, we may have a new king of the browser market in a year or two.
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Just saw this on Mashable.com, going to make Google Voice even better! Google Voice users, this is big: You might already be able to port your own phone number into the service. Google just unleashed a test program a few hours ago.
According to Google, this ability to port your own inbound phone number is currently in a test phase that’s available to certain users (such as us — we were lucky enough to be among the chosen few).
With a few clicks, you can have people call the regular phone number that you’ve been using all these years, without having to teach them to call a different number just so you can use Google Voice and all its Gmail-like features. Simply go to Phone, Settings, and if you see “change/port” next to your phone number, you’re in luck. Click that and you’ll soon be done.
Easy enough, except for that $20 charge you’ll have to pay to make it happen. Keep in mind that if you do select that option and pay your $20, whichever landline or cellphone provider you were paying to use that phone number before might want to charge you an early termination fee. Buyer beware.
On the other hand, this long-awaited feature will make it a lot easier for new users of Google Voice to adapt to the service. It’ll be simple to just drop your old service automatically by paying the $20 and importing that number to Google Voice.
Too bad this capability was not available a couple of years ago when I first started using the free Google Voice service, and told everyone in my address book about my new phone number. Now, I like that my chosen Google Voice number so much, there’s not an old number I’d rather port.
Saving dozens of e-mail file attachments to your computer just became a hell of a lot easier.
Google has added a new feature to Gmail: the ability to save file attachments by simply dragging-and-dropping them onto the desktop. If you hover over the file icon or the “Download” link for any attachment, you’ll notice the new text prompting you to drag the file to your desktop to save.
We just tried out the new feature, and we have to tell you: It’s really as simple as it sounds. There is one caveat to saving file attachments via drag-and-drop, though: The feature is only available in Google Chrome.