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Does your business have a Facbeook Page? If not see what you’re missing!

Mashable.com

Americans Spend 23% of Internet Time on Social Networks [STUDY]

Americans spend almost a quarter of their time online on social networking sites, says a Nielsen report released Monday.

According to the report — which combines data from Nielsen mobile and online meters, buzz data and a survey — Internet users spend more than twice as much time on social networks (including blogs) as they do on online games, the next top web destination by time.

The most popular social network as measured by Nielsen online meters is Facebook, followed by Blogger,Tumblr, Twitter and LinkedIn.

 

 
 

 

Nine of the 10 most popular social networks were dominated by women. Only LinkedIn had a percentage of men visiting the site that exceeds the percentage of men who are active Internet users. Women also watch more video content than men, although men watch longer videos.

Both genders are increasingly accessing social networks using mobile apps. Social networking app usage is up 30% from the same time last year. Social networking apps are the third most downloaded type of smartphone apps behind only games and weather apps. App growth has not affected the percentage of people who access social networks using mobile browsers. Mobile Internet users account for 47% more unique visits to social networks than they did last year.

 

Mobile is just one of the many ways Nielsen found social media use becoming universal.

“It’s the first time we looked at the data comprehensively,” says Nielsen’s SVP of Media & Advertising Insights and Analytics Radha Subramanyam. “[What is most surprising to us] is the rapid adoption, the measurable reach of social media. Four out of five Internet users. One of five minutes spent online. When you have those numbers and see their scale, it’s staggering.”

Add Twitter, Facebook and LinkedIn Info to Your Gmail Contacts

Mashable.com has an article on a new Google Apps gadget, just installed it, worked great! Relationship manager Gist has just launched the Gist Gadget for the Google Apps Marketplace. The Gist Gadget basically lets you find out way more about the people in your inbox, directly from Gmail. Read the rest at mashable.com

Mashable - Social Media Guide

Hootsuite – Update multiple Twitter accounts, Facebook and LinkedIn all at once.

Hootsuite – Update Facebook, Twitter and LinkedIn all at once using one interface. HootSuite users can now schedule their status updates on Facebook, LinkedIn, and Ping.fm. The ability to schedule Ping.fm updates is particularly noteworthy since through it you can update most popular social networks (such as MySpaceLiveJournal, etc.)

Do Real Estate Agents really need to Tweet?

Here’s is an article on how Twitter can help Real Estate Agents: http://activerain.com/blogsview/1455837/twitter-some-interesting-facts-why-you-should-be-twittering

The Gist of social media from inman NEWS

Here is a link to an article on inman NEWS about Social Media in Real Estate – An excellent website for Real Estate Technology News http://www.inman.com/buyers-sellers/columnists/gahlorddewald/the-gist-social-media

A simple rule to follow when using Social Media

Always reply in the same format in which the original message was received.

Simple, eh?  Send me a Direct Message on Twitter and I’ll respond in the same manner.  Private message in Facebook?  Reply the same way.  Someone writes on you Facebook Wall and you should reply right there as well.  Leave a comment on your blog and your reply should always be right below theirs.
However, if someone asks a short question “How can I embed video on a Facebook Page?” via a Direct Message on Twitter, your answer might take 27 replies at 140 characters each.  In which case you should switch platforms and let them  know where to look.  “Too long for Twitter – I’ll send a reply to your email “tbogert@gmail.com”.  Now you both know the conversation has been moved over to a different channel.
Remember: The idea behind Social Media is to engage others in meaningful ways.  It’s just the start of the conversation

Secure your username on multiple Social Media Sites

Promote your brand or business consistently across all the Social Networking sites out there, use http://namechk.com/
to find out if your preferred username is available with just one click!

Namechk Social Media Usernames

Linkedin

Linked In is a social media site that allows users to connect with over 60 million professionals to exchange information, ideas and opportunities. http://www.linkedin.com/in/toddbogert

Linkedin

MacWin Consulting on Facebook

MacWin Local Mobile Marketing now has a Facebook page, come take a look and become a fan! Every business using social media should have a Facebook Page, not just a Facebook profile!

40 Ways Business Owners can Use Twitter

Twitter is an important part of your social media and social networking infrastructure. Twitter helps businesses:

Build Credibility
1. Share your opinion and expertise
2. Pass on interesting links/posts
3. Strengthen relationships with client, competitors and jv partners
4. Tweet often to keep your brand on top of your customer’s mind
5. Share quality content that addresses your clients needs, frustrations, fears & dreams
6. Promote friends and colleagues
7. Promote upcoming events

Market Your Business
1. Talk about your company believes in and is committed to
2. Offer special offers to customers who find you via social media
3. Talk about what you’re doing, who you are, and what you do
4. Direct people to your blog/website
5. Find & Give referrals
6. Hold contests and give aways
7. Promote your latest blog posts and newsletters
8. Tweet when you see or do something cool or funny

Listen To What’s Being Said
1. See what others are saying about you (use TweetDeck.com)
2. Listen to what’s being said about your industry
3. Conduct Twitter polls to quiz consumer opinion
4. Learn about what’s working/not working & next for your competitors
5. Find your competitors clients (Read: Sun Tsu’s Art of War, i.e. do not neglect the use of intelligence.)
6. Identify Twitter trends or hot topics related to your industry
7. Ask people for their opinions. Listen to them

Expand Your Network
1. Build relationships instead of selling
2. Use Twellow, We Follow to find clients & people with common interests
3. Meet POI’s (People Of Influence) and talk to them
4. Connect your Twitter account to your website, Facebook, LinkedIn and other medias you use.
5. Give and receive testimonials on Follow Friday and connect with new people
6. Use services like bit.ly to see how people are interacting with your content

Build Your Offline Network
1. Hold/Attend meetups/tweetups and meet your online network offline
2. Use TweetDeck to track when potential customers mention a competitor…and then reach out to them
3. Find new employees
4. Ask Twitter followers to leave testimonials on your site
5. Tweet about products and services on Twitter before offering to general public
6. Create special events around holidays for your Twitter followers

Meet People, Celebrate Life & Have Fun
1. Share content that you enjoy
2. Get inspired and motivated by others
3. Learn new things
4. Make friendships, not just professional relationships
5. Be part of a community (your industry or personal)
6. Find new ideas for your business or just for fun