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Google+ Pages for Local Businesses

Google+ Pages are brand new, so should Local Businesses create a Google+ Page now or wait? Considering Google.com has over 1 billion unique visitors per month and they are the undisputed “king of search” the answer is YES!Google+ Logo

Google+ has finally launched Google+ Pages, an extension of the Google+ Social Platform Google is hoping will beat Facebook at it’s own game. “So far Google+ has focused on connecting people with other people,” Google Senior Vice President of Engineering Vic Gundotra wrote in a blog post today. “But we want to make sure you can build relationships with all the things you care about–from local businesses to global brands–so today we’re rolling out Google+ Pages worldwide.”

On Google+ Pages, businesses can start sharing information about themselves, and invite customers to chat with them over the service’s and products they provide or sell, create “hangouts” that incorporate videoconferencing technology or begin conversations by simply asking questions seeking feedback. There are already many internet “heavyweights” that have deployed Google+ Pages such as Macy’s, Pepsi, Toyota, CNET and H&M. What’s more, Google is integrating Google+ Pages into its search results and if you are logged into your Google account those results will display across the top of the Google Search under “Google Personal Search”.

The first is step Google is taking is simply displaying Google+ Pages in search queries. Google is also adding a feature it calls Direct Connect that lets searchers quickly call up a Google+ page by adding a “+” before their query. So if car shoppers are interested in learning more about Toyota models from the company’s Google+ page, they can search “+Toyota” and be directed to the car maker’s Google+ page.

Can you customize your Google+ Business Pages as extensively as you can a Facebook Page? The answer is not yet. In the “coming days,” Google said it will introduce a Google+ badge that will let people add a company’s Google+ page to their circles, without having to leave the company’s site. Rumors and rumblings from around the internet have been mixed, some saying that Google+ and the Google Personal Search is eventually going to replaces Google Places! Do I see that coming? Not anytime in the very near future but why not start building your Google+ Page now?

Check out the Google+ Page for MacWin Local Mobile Marketing and you will see that there is a lot you can currently do with your Google+ Page like adding photos, links, videos and general information about your business. If the Google is the “king of search” and Local Small Businesses depend on Google for Local Marketing, don’t you think it would be a good idea to have a page on the Social Media Platform that Google owns and will more than likely index first?

If you are a local small business owner in the Litchfield Park, Goodyear, Avondale or Buckeye area and want to get started with a Google+ Page for your Business, gives MacWin Local Mobile Marketing a call and let us help you set it up the right way from the start!

MacWin Local Mobile Marketing specializes in using Local Mobile Marketing to help small businesses in the cities of Litchfield Park, Goodyear, Avondale and Buckeye gain more customers and keep them coming back! To find out more about how MacWin Local Mobile Marketing can help you and your small business, please fill out the form below and someone will contact you as soon as possible!

Does your business have a Facbeook Page? If not see what you’re missing!

Mashable.com

Americans Spend 23% of Internet Time on Social Networks [STUDY]

Americans spend almost a quarter of their time online on social networking sites, says a Nielsen report released Monday.

According to the report — which combines data from Nielsen mobile and online meters, buzz data and a survey — Internet users spend more than twice as much time on social networks (including blogs) as they do on online games, the next top web destination by time.

The most popular social network as measured by Nielsen online meters is Facebook, followed by Blogger,Tumblr, Twitter and LinkedIn.

 

 
 

 

Nine of the 10 most popular social networks were dominated by women. Only LinkedIn had a percentage of men visiting the site that exceeds the percentage of men who are active Internet users. Women also watch more video content than men, although men watch longer videos.

Both genders are increasingly accessing social networks using mobile apps. Social networking app usage is up 30% from the same time last year. Social networking apps are the third most downloaded type of smartphone apps behind only games and weather apps. App growth has not affected the percentage of people who access social networks using mobile browsers. Mobile Internet users account for 47% more unique visits to social networks than they did last year.

 

Mobile is just one of the many ways Nielsen found social media use becoming universal.

“It’s the first time we looked at the data comprehensively,” says Nielsen’s SVP of Media & Advertising Insights and Analytics Radha Subramanyam. “[What is most surprising to us] is the rapid adoption, the measurable reach of social media. Four out of five Internet users. One of five minutes spent online. When you have those numbers and see their scale, it’s staggering.”

4 Real Reasons to Care About Google Place Pages

From Small Business Trends | Mar. 16, 2011

Google PlacesSpend any real time in the small business marketing world and you’ll quickly be inundated with new services, new tools, new updates, new features and new things everyone thinks you should be aware of. As a result, it’s not always easy to decide what truly demands your attention and what can be written off as background noise. For that reason it’s possible that when Google Place Pages was first released a few months ago, you ignored it. And if that’s the case, it’s time to reconsider your position.Last week I had the privilege of attending SMX West in California and one hot topic on the tip of everyone’s tongue was the importance of Google Place Pages and their effect on SMBs. Why should you worry about Google Place Pages? Below are four good reasons.

  1. Your customers are looking for you online: While at SMX West last week, Gregg Stewart of 15 Miles noted that 20 percent of all searches on Google now have a local intent, and that number is even higher when you look at searches performed on mobile devices. SEO expert Bruce Clay later predicted that in two years 70-80 percent of queries will have a local result on the page (!). That’s pretty significant and offers a good indication of where things are going. Searchers are headed online to find local businesses and, thanks to personalization, Google is showing local results even when a user doesn’t specifically ask for them. Users are looking for your business online and one of the best ways to help them find you is to claim, optimize and enhance your Google Place Page. By ignoring it, you make it harder for customers to do business with you. Why do that?
  2. Google Places acts as a one-stop-shop for your brand: One reason some small business owners aren’t too friendly to Place Pages is that they resent Google decentralizing their information and pulling people from their core site. Unfortunately, that’s exactly why users like these aggregate pages. They like being able to check out one page and see all your vital information. Embrace it and give users what they’re looking for. Because, at the end of the day, it doesn’t matter how a user finds your address and phone number…just that they do and that you’ve excited them enough to use it.
  3. Google loves (to rank) Place Pages: Thanks to some Google algorithm changes, Place Pages have been given significant search prominence. That means whether you like them or not, they’re showing up, and potential customers are stumbling upon them. As a savvy business owner, you must do your part and help those searchers find you by completely filling out your Google Place Page. I know it’s a little monotonous to always be filling out those little boxes all over the Web, but you’re being asked for a reason – Google is using that information to rank you. Fill out everything, be careful when selecting your business category, and include as much information and (keyword-rich) details as you can. The more complete (and keyword-rich) your profile, the better.
  4. Google Places connects third-party sites: You know the information being posted about you all over the Web? Much of it is being aggregated and displayed in your Google Place page. That means what’s out there about you for your business – all the reviews, the associated images, the business information, etc. – is getting more attention than ever before. If you don’t know what’s out there about your brand, Google Place Pages provides more incentive for you to find out. Take this time to make sure it’s all accurate and consistent.Above are just a few reasons why Google Place Pages are becoming synonymous with local search engine optimization. If you haven’t invested serious time in claiming your Google Place Page listing and optimizing it, run (don’t walk) to go do that right now. This is not an area that you can put on the back burner until you “have time” to tackle it. Google is serious about local search, and your Place Page just may be the glue that brings it all together.