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A simple rule to follow when using Social Media

Always reply in the same format in which the original message was received.

Simple, eh?  Send me a Direct Message on Twitter and I’ll respond in the same manner.  Private message in Facebook?  Reply the same way.  Someone writes on you Facebook Wall and you should reply right there as well.  Leave a comment on your blog and your reply should always be right below theirs.
However, if someone asks a short question “How can I embed video on a Facebook Page?” via a Direct Message on Twitter, your answer might take 27 replies at 140 characters each.  In which case you should switch platforms and let them  know where to look.  “Too long for Twitter – I’ll send a reply to your email “tbogert@gmail.com”.  Now you both know the conversation has been moved over to a different channel.
Remember: The idea behind Social Media is to engage others in meaningful ways.  It’s just the start of the conversation

6 reasons why a Real Estate Agent should have a Facebook Business page

  • 74.1 % of americans online
  • 32% time online spent is on social media
  • 1,388,780 in Phoenix are on Facebook
  • 1,082,000 within 25 mile radius of Phoenix on Facebook
  • 67% more likely to respond to social media message than an email
  • 32% find the actual home they are going to purchase on the net
  • 86% still use a Real Estate Agent or Realtor after finding a home
  • 90% of sellers market house online

Advertising your Real Estate Business on Facebook

Here’s a good article that shows the importance of using social media and having a Facebook presence for your Real Estate business: Advertising Your Real Estate Business on Facebook http://www.futureofrealestatemarketing.com/advertising-your-real-estate-business-on-facebook

8 Steps To Regain Control Of Your Facebook Privacy

Here’s a great article on controlling your social media Facebook Privacy http://www.makeuseof.com/tag/the-complete-guide-to-facebook-privacy/

Secure your username on multiple Social Media Sites

Promote your brand or business consistently across all the Social Networking sites out there, use http://namechk.com/
to find out if your preferred username is available with just one click!

Namechk Social Media Usernames

Slydial

It’s happened to all of us, you called hoping the person didn’t pick up, all you wanted to do was leave a voicemail! Try using http://www.slydial.com

Slydial

Linkedin

Linked In is a social media site that allows users to connect with over 60 million professionals to exchange information, ideas and opportunities. http://www.linkedin.com/in/toddbogert

Linkedin

MacWin Consulting on Facebook

MacWin Local Mobile Marketing now has a Facebook page, come take a look and become a fan! Every business using social media should have a Facebook Page, not just a Facebook profile!

40 Ways Business Owners can Use Twitter

Twitter is an important part of your social media and social networking infrastructure. Twitter helps businesses:

Build Credibility
1. Share your opinion and expertise
2. Pass on interesting links/posts
3. Strengthen relationships with client, competitors and jv partners
4. Tweet often to keep your brand on top of your customer’s mind
5. Share quality content that addresses your clients needs, frustrations, fears & dreams
6. Promote friends and colleagues
7. Promote upcoming events

Market Your Business
1. Talk about your company believes in and is committed to
2. Offer special offers to customers who find you via social media
3. Talk about what you’re doing, who you are, and what you do
4. Direct people to your blog/website
5. Find & Give referrals
6. Hold contests and give aways
7. Promote your latest blog posts and newsletters
8. Tweet when you see or do something cool or funny

Listen To What’s Being Said
1. See what others are saying about you (use TweetDeck.com)
2. Listen to what’s being said about your industry
3. Conduct Twitter polls to quiz consumer opinion
4. Learn about what’s working/not working & next for your competitors
5. Find your competitors clients (Read: Sun Tsu’s Art of War, i.e. do not neglect the use of intelligence.)
6. Identify Twitter trends or hot topics related to your industry
7. Ask people for their opinions. Listen to them

Expand Your Network
1. Build relationships instead of selling
2. Use Twellow, We Follow to find clients & people with common interests
3. Meet POI’s (People Of Influence) and talk to them
4. Connect your Twitter account to your website, Facebook, LinkedIn and other medias you use.
5. Give and receive testimonials on Follow Friday and connect with new people
6. Use services like bit.ly to see how people are interacting with your content

Build Your Offline Network
1. Hold/Attend meetups/tweetups and meet your online network offline
2. Use TweetDeck to track when potential customers mention a competitor…and then reach out to them
3. Find new employees
4. Ask Twitter followers to leave testimonials on your site
5. Tweet about products and services on Twitter before offering to general public
6. Create special events around holidays for your Twitter followers

Meet People, Celebrate Life & Have Fun
1. Share content that you enjoy
2. Get inspired and motivated by others
3. Learn new things
4. Make friendships, not just professional relationships
5. Be part of a community (your industry or personal)
6. Find new ideas for your business or just for fun