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Mashable's Facebook Guide

Mashable.com has a Facebook Guidebook online. Facebook is the world’s leading social network, with over 300 million users and more than 900 employees. But how do you get the most out of it? To answer this question and more, Mashable has created The Facebook Guide Book, a complete collection of resources to help you master Facebook. Check it out at http://mashable.com/guidebook/facebook/

Mashable - Social Media Guide

Facebook surpassses Google as the #1 most visited site!

The headline around the Web was that, for the first time, Facebook had eclipsed Google as the most-visited site in the U.S. for a full week. Previously, Facebook had hit No. 1 on a few big holidays, like Christmas and New Year’s Day. That makes sense—everyone is home and uploading photos from that digital camera Santa left under the tree, or furiously untagging photos from the night before (respectively). But for the week ending March 13, the biggest holiday was Registered Dietitian Day. It’s clear from the chart below that Facebook’s days of needing major events to eke past Google are over.

New Facebook E-Mail Scam is circulating

There’s another spoofed email going around that claims to be from Facebook and asks you to open an attachment to receive a new password. This email is fake. Delete it from your inbox, and warn your friends. Remember that Facebook will never send you a new password in an attachment. For more information on how to stay safe on Facebook and across the Internet, go to http://www.facebook.com/security

Facebook

Another reason you need a Facebook Page, not just a Facebook Profile

Google announced today that Facebook Pages (not Facebook Profiles) will now be included in Google real time search. Another reason you need to include Facebook as part of your Social Media and Social Networking strategy!  http://mashable.com/2010/02/24/google-facebook-pages-realtime/

Mashable - Social Media Guide

You can't ignore Facebook in your Social Media Advertising

Facebook

According to the new Nielsen ratings released today, users spend and average of 7 hours per month on the social media and social networking site Facebook! Back in June 2009, Nielsen estimated that the average U.S. user spent 4 hours and 39 minutes on Facebook per month. That’s about 9.3 minutes per day in a 30 day month. In August, that number rose to 5 hours and 46 minutes, or 11.5 minutes per day. In January 2010 though, the amount of time the average person spent on Facebook jumped to over 7 hours. Each American Facebook user spent an average of 421 minutes on Facebook per month, which amounts to over 14 minutes per day.

Five Social Media Marketing Stats That Will Blow Your Mind

The December 2009 data from comScore (SCOR) were released Tuesday, and the results for the social media sector are nothing short of staggering. Fifty-four percent (112 million) of the 205 million-strong U.S. internet-user population are on Facebook, with 27% (57 million) still using News Corp.’s MySpace. But according to data from both comScore and Experian Hitwise (EXPN), the most active users were on Tagged, MyYearbook and Orkut. And Facebook users were more active than those on MySpace.

There’s no doubt that plenty is happening in the social media space, but there are some facts that just might surprise you, either because of the speed of change or the discovery of players that may not have occurred to you.

1. Growing impact of social networking on surfing habit: In the U.S., 25% of all page views came from the top social networking sites and that is up 83% from the 13.8% posted in December 2008.
2. Social media is still growing: one in 10 went to a social networking site in December 2009, up almost 100% from December 2008’s 5.8%. Compare this to the page view data and you get a sense of how sticky the social media sites are.
3. Social media sites are more vulnerable to trends: From December 2008 to December 20009, MySpace and Facebook switched spots. A year ago, 64% of visits to the top 10 social networks belonged to MySpace, with 29% going to Facebook. By December 2009, 28% went to MySpace, with 68% at Facebook.
4. Facebook’s prowess: Facebook’s market share surged 286% year-over-year, but it wound up being good for everyone, since it grew the market at the same time.
5. Market share growth was a bit rare:
Aside from Facebook, only Tagged gained market share, as an increasingly crowded market required players to fight a little harder for eyeballs. Tagged amped up its share by 35%.

Facebook’s Major Redesign Emphasizes Search and So Much More

Here’s a link to an article on Mashable.com about Facebook, the social media and social networking giant’s new redesign: http://mashable.com/2010/02/04/facebook-redesign-4/

Facebook passes the 400 million mark

Facebook is celebrating its 6th birthday in style, with yet another traffic milestone: 400 million users served. It is now by far the largest social media and social networking site in the world.
Two months ago the social network hit 350 million, and CEO Mark Zuckerberg reminds us that number was less than half of today’s 400 million mark a year ago. It took the site about three months to climb from 300 to 350 million users and only about two months to gain another 50 million, indicating Facebook (Facebook)’s explosive growth is actually still accelerating.
Zuckerberg also mentions some upcoming announcements followed by an all-night Hackathon coding session. We’ll be on the ground at Facebook HQ to cover the upcoming new features, so sit tight for more birthday news on the way.

Do Real Estate Agents really need to Tweet?

Here’s is an article on how Twitter can help Real Estate Agents: http://activerain.com/blogsview/1455837/twitter-some-interesting-facts-why-you-should-be-twittering

The Gist of social media from inman NEWS

Here is a link to an article on inman NEWS about Social Media in Real Estate – An excellent website for Real Estate Technology News http://www.inman.com/buyers-sellers/columnists/gahlorddewald/the-gist-social-media