Facebook

Facebook has almost 500 million users! If Facebook were a country it would be the 3rd largest in the world. Social media has overtaken porn as the #1 activity on the internet. Facebook is not “just for younger people”, the fastest growing segment on Facebook is 55-65 year old females.

Create, Customize and Promote your Facebook Business Page, to see an example go to The West Valley Home Team’s Facebook page
- This is not just signing up for Facebook and having a profile page! There is a HUGE difference between Facebook Profiles vs. Facebook Pages
- Facebook Pages are indexed by major search engine’s and benefit from Facebook’s considerably high ranking
- Facebook Pages may be viewed by people that do not have account with Facebook
- Facebook Profiles are currently limited to 500 users, Facebook Pages do not have that limit
- Facebook Profiles are only meant for keeping in touch with family and friends, sharing photos, playing games etc…
- Facebook Pages are meant for advertising your business, networking with other businesses, sharing your knowledge and expertise, and most importantly generating income.
Encourage past clients and new clients to ‘friend’ you or ‘add’ you to their networks. Include links to your profile in your marketing materials, business cards etc. Build out a brand new online “sphere”.
Creating Groups – Create a “Avondale Homebuyers” group for example and help first time buyers with their questions. Leverage your expertise to become the expert in the group. Creating a unique Group is also a great way to keep in touch with business networking contacts you meet.
If you’re a blogger, add your RSS feed to your profile. Facebook lets you add a Blog feed to your Notes, or you can use a Facebook Application called Networked Blogs to feed your Facebook Page. You could find new readers and even drive traffic back to your blog by sharing your posts with your network.

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