Having a successful Facebook Page Business Page is now more important than ever. As of October, 2012 there are over 1 BILLION active Facebook users. Can you imagine? 1 BILLION people that are eager to connect not only to each other, but also to local businesses and brands. That’s more than twice the population of the US!
So how can Facebook help Local Businesses?
There are many ways to use a Facebook Business Page to your advantage, of which fan pages are by far the most powerful. They allow you to interact with your target audience and create relationships for years to come, making Facebook fans a valuable asset for your company. Research has shown that Facebook Fans spend $71.84 more per year than non-fans. When you also take the loyalty and recommendations into account, the Total Yearly Value for each fan is $136.38 per year on average.
AllFacebook.com recently did their own study when they calculated that the average Fan is worth $3.60 Annually to most businesses. This is on the safe side compared to most other reports, but even according to this report Facebook Fans turn out to be very valuable. And remember, those fans are yours forever to profit from!
Now take a look at the fan pages of big brands like Pepsi, Red Bull, Coca Cola or Porsche:
What do they all have in common?
They all have custom landing pages that look really, really good. Having a custom Facebook landing page really makes a difference between having a poorly set-up fan page, and a successful viral fan page that will generate thousands of likes and leads (e.g. email addresses, sales etc). Now obviously small businesses here in Litchfield Park, Goodyear, Avondale and Buckeye do not have the money to spend $1,000s on a custom Facebook Page, but MacWin Local Mobile Marketing can help you stand out fro the crowd. Take a look at MacWin Local Mobile Marketing of Litchfield Park’s Facebook Page, or The West Valley Home Team in Avondale’s Facebook Page.