From the BlogCONTACT US

YouTube SEO Tips and Tricks

Online videos have become a very useful method for sharing information. Not only is YouTube the second-largest search engine after Google, but it also has a massive reach across social networking sites. People watch more than 500 years’ worth of YouTube videos on Facebook every day, and they share about 700 videos on Twitter each minute.

These social engagement numbers demonstrate the huge reach that videos naturally have. Because videos can boost discoverability and drive consumer engagement, it’s important to make sure that people can find your videos when they search online. By applying these basic video SEO techniques, you can make your videos search engine friendly and help your business videos show up in search when people look for your types of products and services.

Responsive Web DesignGetting Backlinks from YouTube

Getting backlinks from YouTube is pretty simple. As you register for your YouTube account you can add a “New Link” as you edit your YouTube Profile. Don’t get this confused with your Google+ Profile though, they are 2 separate things. You can also add links from YouTube to a particular page of your website, your Facebook Page, your LinkedIn Profile, another blog you may write etc…

Then as you add videos to your YouTube Channel, you want to add another different backlink in the “Description” area of the video it self. Let me explain you with an example. Suppose I have posted a tutorial about Responsive Web Design, http://macwinconsulting.com/local-web-design/responsive-web-design, I would then want to add a link in the description to the page on my website that talks about Responsive Web Design When we are uploading such videos on YouTube, we can place a backlink to our website in description box. I have linked the original post on my blog to YouTube video post. YouTube has a  PageRank 9 on Google, so this way you can get PageRank 9 backlink for your website.

Determine Quality Keywords

Since search engines can’t make sense of video content on their own, adding keywords you want to rank for to the video title and description is essential whenever uploading a video to YouTube. Choose keywords that best represent the video and terms consumers will search for when looking for products or services like yours.

You can use keyword tools like the Google AdWords Keyword Tool to help determine the best keywords for each of your videos. However, you should also conduct searches for single and long-tail keywords within YouTube to help you understand the types of videos that show up on YouTube for each term. Seeing how many videos share your potential keyword, along with the number of views and related videos on the side bar, can help you determine keyword competition and potential viewership for your videos.

Optimize Video Titles, Descriptions, and Tags

Making your video titles, descriptions, and tags SEO-friendly is as important as using qualified keywords.

Titles: The titles for YouTube videos have a 100-character limit, and you should include your most important keyword close to the beginning of your video title. You should also consider adding a standard video “trigger” keyword, a word that attracts attention in search engine results, to your video. Trigger keywords you can use are “review,” “how to,” “about,” or your business name keywords.

Descriptions: Video descriptions are a critical component of video SEO because they are the main copy associated with your video and the largest portion of text that search engines can read when indexing videos. YouTube provides up to 5,000 characters in the description, so use this space wisely and strategically craft the text for both SEO and viewers. Also, include the same keywords used to optimize your title so search engines and people will see a correlation between the two. The description should include a summary of the video along with a link to a resource, like your website, where viewers can receive more information.

Tags: Tags are an additional form of keywords that you think people will use when searching for your videos. Unlike keywords that you include in your titles and descriptions, you can select additional keyword tags when uploading your video. Your tags can use up to 120 characters, so make sure you select tags that are the most relevant and that best represent your video and appear in your title or description. You should also add tags for your videos in the order of importance, and always include your primary keywords first.

Create Video Playlists

Creating a playlist for similar types of videos can help improve their visibility on YouTube. Not only do video playlists appear within the YouTube search results, but other videos in that playlist can also appear in the sidebar of the YouTube player as related content when a viewer watches a video that’s included in the same playlist. This helps boost views of other videos you’ve added, rather than directing viewers to other content YouTube deems as similar but that may belong to other accounts.

Another benefit of having a playlist is that when a viewer watches a video within your playlist, the next video in the playlist will automatically start when the first video completes. This guides the visitor through your videos, and this helps you get more views within that playlist and expose viewers to other messages from your brand.

Add Transcripts, Captions, and Annotations

Adding transcripts and captions to your YouTube videos can be a great way to make your videos more accessible to a wider range of audiences on YouTube, such as viewers who are hearing impaired or viewers who speak a different language. Transcripts and captions can also help your video get found in Google and YouTube search results because, by adding a transcript, you are providing search engines with the exact content of your videos as content that can be crawled in addition to the title, description, keywords, and tags. Since search engines read interactive transcripts, having transcripts on your videos can boost your SEO efforts.

When used correctly, annotations can also be a great addition to your YouTube videos. Annotations are pieces of content that show up on your actual video display. Annotations that drive engagement, such as requesting a thumbs up, shares, comments, and subscriptions, can also help boost your videos within search results because viewer engagement can influence a video’s ranking in search results. Recently, YouTube announced several new features to their platform, including the ability to create and update multiple annotations across many videos at once.

Videos are a great way to boost your Web presence and diversify your online marketing. For businesses that are unsure about creating videos, there are some YouTube features that will make video creation much easier. One such feature is an easy-to-use editing tool within YouTube that provides a quick and simple option to help users edit their videos. Or for those who want additional help, YouTube’s new Video Creation Marketplace allows small businesses and brands to hire current YouTube video users who are already publishing videos on YouTube to create brand videos.

If you are already taking the time to create videos as part of your online marketing strategy or you plan to do so, it is important for you to optimize your videos like you would other elements of your online marketing. If not, you could be missing a valuable opportunity to get found online and engage with consumers.

Are you using videos to market yourself to potential customers? Have you used any of these ideas to help your consumers find your videos online? Let us know in a comment!

Facebook is rolling out a new feature – “Facebook Offers”

MacWin Consulting on FacebookFacebook is rolling out a new feature called “Facebook Offers”. It is still in beta now and a very limited number of Facebook Pages have access to it, but I think this is going to be BIG! Take a look at the video and just think of the potential for small, local businesses.

With Facebook Offers businesses will be able to:

  • Set up an offer, discount, or promotion
  • Specify when the expires
  • Control the number of people who can claim and redeem your Facebook Offer
  • Facebook users will be able to claim the offer and ave it either emailed to them or can use their mobile phones to redeem in the store

If you’re business doesn’t have a Facebook Page or know how to effectively configure, use and promote an existing Facebook Page then MacWin Consulting can help! Give us a call at 623-252-9355 and let us show you how to attract new customers, interact and stay in touch with your current ones and keep them coming back.

 

Survey: 85% of Consumers Use the Internet to Find Local Businesses

Posted by Darnell, Business Outreach

Search Engine Land’s recent Local Consumer Review Survey looked at the way consumer behavior has changed since 2010. Interestingly, one of the key findings was that most people surveyed were just as likely to turn to the internet, as they were to ask for personal recommendations about local businesses. For business owners, this is a good indication that now more than ever, it’s important to have a strong online presence. We’ve highlighted a few key takeaways from the survey below:

  • “There has been a significant jump in the number of consumers using the Internet to find local businesses, and the regularity of their ‘searches’ has also increased.” In fact, only 15% of consumers surveyed have not used the internet to find a local business in the past 12 months. This number is down from 21% in 2010.
  • The majority of consumers surveyed use online reviews to make spending decisions. 27% of consumers are regularly reading online reviews, while another 49% are occasional readers.
  • A single review isn’t likely to make or break you. In fact, 65% of consumers (vs. 58% in 2010) are reading between 2-10 reviews when researching local businesses.
  • “Appreciation and value of online reviews is growing as more consumers trust online reviews as much as personal recommendations.” According to the survey, 72% of consumers give the same weight to online reviews as they do to personal recommendations.

With that in mind, are you putting your best foot forward when it comes to Yelp? The keys to a strong Yelp presence include adding great content to the “About This Business” section of your listing, and diplomatically responding to your reviewers. If you need inspiration, Pretty Parlor of Seattle, High Tech Auto Serviceof Santa Monica, and Tecolote Cafe of Santa Fe, are all examples of businesses that are actively taking the aforementioned steps. Beyond that, a solid rating on Yelp begins with providing great customer service in the offline world, and then allowing reviews to build organically over time. For more tips and best practices, check out the support center at http://biz.yelp.com.

Google+ Pages for Local Businesses

Google+ Pages are brand new, so should Local Businesses create a Google+ Page now or wait? Considering Google.com has over 1 billion unique visitors per month and they are the undisputed “king of search” the answer is YES!Google+ Logo

Google+ has finally launched Google+ Pages, an extension of the Google+ Social Platform Google is hoping will beat Facebook at it’s own game. “So far Google+ has focused on connecting people with other people,” Google Senior Vice President of Engineering Vic Gundotra wrote in a blog post today. “But we want to make sure you can build relationships with all the things you care about–from local businesses to global brands–so today we’re rolling out Google+ Pages worldwide.”

On Google+ Pages, businesses can start sharing information about themselves, and invite customers to chat with them over the service’s and products they provide or sell, create “hangouts” that incorporate videoconferencing technology or begin conversations by simply asking questions seeking feedback. There are already many internet “heavyweights” that have deployed Google+ Pages such as Macy’s, Pepsi, Toyota, CNET and H&M. What’s more, Google is integrating Google+ Pages into its search results and if you are logged into your Google account those results will display across the top of the Google Search under “Google Personal Search”.

The first is step Google is taking is simply displaying Google+ Pages in search queries. Google is also adding a feature it calls Direct Connect that lets searchers quickly call up a Google+ page by adding a “+” before their query. So if car shoppers are interested in learning more about Toyota models from the company’s Google+ page, they can search “+Toyota” and be directed to the car maker’s Google+ page.

Can you customize your Google+ Business Pages as extensively as you can a Facebook Page? The answer is not yet. In the “coming days,” Google said it will introduce a Google+ badge that will let people add a company’s Google+ page to their circles, without having to leave the company’s site. Rumors and rumblings from around the internet have been mixed, some saying that Google+ and the Google Personal Search is eventually going to replaces Google Places! Do I see that coming? Not anytime in the very near future but why not start building your Google+ Page now?

Check out the Google+ Page for MacWin Local Mobile Marketing and you will see that there is a lot you can currently do with your Google+ Page like adding photos, links, videos and general information about your business. If the Google is the “king of search” and Local Small Businesses depend on Google for Local Marketing, don’t you think it would be a good idea to have a page on the Social Media Platform that Google owns and will more than likely index first?

If you are a local small business owner in the Litchfield Park, Goodyear, Avondale or Buckeye area and want to get started with a Google+ Page for your Business, gives MacWin Local Mobile Marketing a call and let us help you set it up the right way from the start!

MacWin Local Mobile Marketing specializes in using Local Mobile Marketing to help small businesses in the cities of Litchfield Park, Goodyear, Avondale and Buckeye gain more customers and keep them coming back! To find out more about how MacWin Local Mobile Marketing can help you and your small business, please fill out the form below and someone will contact you as soon as possible!