Google+ Pages are brand new, so should Local Businesses create a Google+ Page now or wait? Considering Google.com has over 1 billion unique visitors per month and they are the undisputed “king of search” the answer is YES!plus badge Google+ Pages for Local Businesses

Google+ has finally launched Google+ Pages, an extension of the Google+ Social Platform Google is hoping will beat Facebook at it’s own game. ”So far Google+ has focused on connecting people with other people,” Google Senior Vice President of Engineering Vic Gundotra wrote in a blog post today. “But we want to make sure you can build relationships with all the things you care about–from local businesses to global brands–so today we’re rolling out Google+ Pages worldwide.”

On Google+ Pages, businesses can start sharing information about themselves, and invite customers to chat with them over the service’s and products they provide or sell, create “hangouts” that incorporate videoconferencing technology or begin conversations by simply asking questions seeking feedback. There are already many internet “heavyweights” that have deployed Google+ Pages such as Macy’s, Pepsi, Toyota, CNET and H&M. What’s more, Google is integrating Google+ Pages into its search results and if you are logged into your Google account those results will display across the top of the Google Search under “Google Personal Search”.

The first is step Google is taking is simply displaying Google+ Pages in search queries. Google is also adding a feature it calls Direct Connect that lets searchers quickly call up a Google+ page by adding a “+” before their query. So if car shoppers are interested in learning more about Toyota models from the company’s Google+ page, they can search “+Toyota” and be directed to the car maker’s Google+ page.

Can you customize your Google+ Business Pages as extensively as you can a Facebook Page? The answer is not yet. In the “coming days,” Google said it will introduce a Google+ badge that will let people add a company’s Google+ page to their circles, without having to leave the company’s site. Rumors and rumblings from around the internet have been mixed, some saying that Google+ and the Google Personal Search is eventually going to replaces Google Places! Do I see that coming? Not anytime in the very near future but why not start building your Google+ Page now?

Check out the Google+ Page for MacWin Local Mobile Marketing and you will see that there is a lot you can currently do with your Google+ Page like adding photos, links, videos and general information about your business. If the Google is the “king of search” and Local Small Businesses depend on Google for Local Marketing, don’t you think it would be a good idea to have a page on the Social Media Platform that Google owns and will more than likely index first?

If you are a local small business owner in the Litchfield Park, Goodyear, Avondale or Buckeye area and want to get started with a Google+ Page for your Business, gives MacWin Local Mobile Marketing a call and let us help you set it up the right way from the start!

MacWin Local Mobile Marketing specializes in using Local Mobile Marketing to help small businesses in the cities of Litchfield Park, Goodyear, Avondale and Buckeye gain more customers and keep them coming back! To find out more about how MacWin Local Mobile Marketing can help you and your small business, please fill out the form below and someone will contact you as soon as possible!

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Today Laura Betterly from Mobile Local Fusion passed on some interesting news for Small Business owners. Facebook is trying to promote local business as well as complete the data of their listings with two new features on Places Pages: Recommend This Place and Community Edits.

The Recommend This Place sidebar module on the Pages of local businesses lets users write a short recommendations which are published to the news feed and shown on the Page to friends. Meanwhile, Cities now display a native tab called Community Edits that asks users to fill information such as address and category of popular Places in that city. These new features open an important new viral channel for local businesses and franchises, and allow Facebook to crowd source improvements to its Places database.

Recommend This Place Module Done New Facebook Places Features Could Give Local Business Pages a Viral Boost, Help Complete Listings

For background, Facebook introduced Places and check-ins in August 2010, originally sourcing its local business database from Localeze. Changes to Localeze profiles are not necessarily synced with Places, though, leaving listings of new and evolving business out of date. After some scrapped attempts at allowing merges of Places and Pages for the same location, Facebook appears to have settled on adding Places functionality in the form of check-ins and maps to Pages listing a street address.

Recommend This Place

The site recently changed the Suggest to Friends feature for Pages so that only a Page’s admins could use it, and so the recommendations would appear in a sidebar module instead of the more prominent Requests channel. While fighting Page spam, it may have reduced the virality of Pages. But now with the launch of Recommend This Place, Pages with Places functionality have been given powerful new viral channel.

Appearing in the top right corner of Pages with a street address to users who live nearby, the module reads “Help your friends discover great places to visit by recommending [Page Name]” above a text field. Users can write a short recommendation, set its new feed visibility privacy setting, and submit it. The recommendation is then published to the news feed and displayed to friends browsing that Page in a “Recommendations From Friends” module in the right sidebar.

Recommendations From Friends1 New Facebook Places Features Could Give Local Business Pages a Viral Boost, Help Complete Listings

Recommend This Place will draw users to the Pages their friends prefer, and give users a social recommendation to Like the Page once they’re there. If Pages push their fans to complete the recommendations via Page updates and their info section, they could get viral exposure and grow their Like count for free.

Community Edits

In March Facebook began showing a small link on Places allowing users to “Suggest Edits”, or fill out missing data fields and submit them for approval. Now Facebook is looking to ensure that the most frequently checked in to locations provide useful information and are properly categorized. To do this, it has added a Community Edits tab the the left navigation menu of Pages for cities.

When clicked, the tab displays incomplete listing for five Places that receive a lot of check-ins in that city, and a header explains that “The Community Edits tab lets you share your knowledge about places in [city] and makes Facebook Places more useful. Add details about places, report duplicates, and more”. Users can then complete empty data fields such as ‘website’ and choose the proper category from a typeahead.

Community Edits New Facebook Places Features Could Give Local Business Pages a Viral Boost, Help Complete Listings

If users need help finding the data, a “Find on Bing” link beneath each entry brings up a Bing Maps search for the location, which sometimes includes the missing zip code or street address. It appears that Facebook’s maps deal with Bing does not cover automatically importing this data, so the social network is using this tab to task users with the chore. Unceremoniously, users are simply presented a new set of Places listings to complete when they finish a first, with no ‘thank you’ or ‘edits received’ message to inspire further assistance.

Users who explore the Community Edits tab and feel a deep loyalty to their city or to Facebook may be willing to perform data entry on their behalf. However, the feature doesn’t offer a clear reward such as authorship for a user’s contribution, nor does it properly applaud them. Facebook could improve the design and messaging of the feature to increase the potential volume of user generated edits the tab could drive.

Free Virality For Now

Recommend This Place and Community Edits may be a sign that Facebook knows helping small businesses get their Pages off the ground is in its own interest. As it did with games developers, offering early free viral exposure for Places could make return on investment cheap enough to lure businesses to market on the social network. Then by weening them off free virality, it could earn money switching them onto Facebook Ads to grow their fan base.

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I use Google Chrome and looks like other’s do as well!

January 3, 2012

From Mashable.com: Microsoft’s Internet Explorer is still the world’s most popular browser, but it and Mozilla’s Firefox lost a lot of market share to Google’s Chrome in 2011, which is now firmly in second place. According to StatCounter’s 2011 data, Internet Explorer currently has a 39% market share, Chrome is at 27%, while Firefox holds 25% of the market. Safari [...]

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Kindle Fire and Real Estate – Using Google Apps with the Kindle Fire

January 1, 2012

So were you one of the millions of people who got a Kindle Fire for Christmas? Want to use it as more than just an ebook reader? Cinda Rose, The West Valley Home Team and MacWin Local Mobile Marketing are going to spend the next month or so testing the Fire out and specifically using it for “Mobile Real Estate”. [...]

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Do QR Codes really work and how can I tell if they do?

September 15, 2011

You’ve seen them, maybe you know what they are and maybe you have no idea. In a recent poll, 58% of users said they weren’t  familiar with them, so why should we care about using them? In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and [...]

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Does your business have a Facbeook Page? If not see what you’re missing!

September 13, 2011

Americans Spend 23% of Internet Time on Social Networks [STUDY] Americans spend almost a quarter of their time online on social networking sites, says a Nielsen report released Monday. According to the report — which combines data from Nielsen mobile and online meters, buzz data and a survey — Internet users spend more than twice as much [...]

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Facebook Groups, Events, Photos & Geo Make #HootSuite Even Friendlier

August 30, 2011

HootSuite is now even Facebookier Enjoy updated Facebook functionality within HootSuite’s social media management system – now with support for Facebook Groups and Events, exclusive search streams, plus photo uploading direct to Facebook. We also refreshed the process for posting to Pages and Profiles, added a Profile Picker, and included more ways to monitor walls, [...]

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Yelp Scales Back Deal Service as Competition Rises for Internet Coupons

August 30, 2011

Yelp Inc., a website that collects local business reviews, is scaling back its year-old deal service, following Facebook Inc.’s retreat from a market where consumers and merchants say they’re becoming inundated. Yelp will cut its sales staff dedicated to Yelp Deals by half, the company said yesterday. Facebook, the world’s largest social network, said on [...]

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Facebook Allows More Descriptive Page Tab App Names by Extending Character Limit to 100

June 14, 2011

Facebook has greatly extended the length of names permitted for Page tab applications. While before names could only be 16 characters or less, they can now be up to 100 characters, though long names will cause fewer different tabs to be displayed above the fold. The change will allow admins to more accurately and descriptively [...]

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Social media helps restaurant get off ground – from AZCentral.com

May 3, 2011

by Georgann Yara – Apr. 30, 2011 06:02 AM When Dean Slover and his business partners were preparing to open RnR Restaurant and Bar, they debated over whether to hire someone to manage the business’ social-media aspect. Nearly 14 months after the doors opened last March, the continued buzz and steady stream of patrons let Slover [...]

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